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  #21  
Old 06-07-2012, 07:09 AM
Autumn O'Bryan Autumn O'Bryan is offline
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Default 30 Proven Internet Marketing Strategies

As a savvy business owner, you know you should tap in to social media, ramp up your SEO efforts and work on your website and email marketing. But how do you grow your business online while still managing everything else in your company?

Plus, where do you even begin? What if you've never tried PPC ads, Google Analytics or article marketing? How do you start? Easy…

Infusionsoft, the Leader in Marketing Automation Software has created a simple Guidebook to help business owners navigate online growth.

Download this FREE Internet Marketing Guidebook and discover:
How to instantly improve your website effectiveness
Simple ways to improve your search engine rankings
Where you should spend your online advertising dollars
The easiest ways to engage in social media
And much more
Ultimately, you'll learn 30 fast and easy ways to grow your business online.
And you can do it all without having to become an expert on every topic!

Download Your Free Guide Today
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  #22  
Old 07-10-2012, 01:38 PM
GeorgiaStripper GeorgiaStripper is offline
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Default Least Effective Marketing Method?

Hey I've been marketing online using many methods - all under the umbrella of improving search rankings.

What have you found to be the LEAST effective marketing method?

I have a feeling that because of the way social media is growing and influencing search as with Bing, social media is the best way to go.

The problem is that monetizing social media is uncommon. Although SEO, article marketing, and even ppc can be changed any day when the search engines change up their algorithm.

Of the various marketing methods from SEO, article marketing, PPC, and social media, what have you found to be the LEAST effective?

Facebook ads are awesome, in my experience.
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Interacting with this Atlanta male stripper is always an entertaining experience. The Charmer leads you into a sensual trance that you never want to wake up from! MCentertainment.org
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  #23  
Old 07-23-2012, 01:15 PM
Autumn O'Bryan Autumn O'Bryan is offline
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Default How to Get Google to Index Your New Website & Blog Quickly

Whenever you create a new website or blog for your business, the first thing you probably want to happen is have people find it. And, of course, one of the ways you hope they will find it is through search. But typically, you have to wait around for the Googlebot to crawl your website and add it (or your newest content) to the Google index.

So the question is: how do you ensure this happens as quickly as possible? Here are the basics of how website content is crawled and indexed, plus some great ways to get the Googlebot to your website or blog to index your content sooner than later.

Read more...
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  #24  
Old 07-24-2012, 11:12 AM
Autumn O'Bryan Autumn O'Bryan is offline
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Default Tablet Commerce: Portrait of a Tablet Shopper



Courtesy of MultiChannelMerchant
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  #25  
Old 07-30-2012, 05:06 AM
Autumn O'Bryan Autumn O'Bryan is offline
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Default Five Tips for Effective Localized Marketing

According to BIA/Kelsey, 90% of consumers use search engines when researching products or services in their local area. Because of this shift in local search commerce, Google began more aggressively promoting local search results in October 2010. In turn advertisers have increased their local marketing investment. Borrell Associates forecasts local advertising will grow to reach $19.9 billion in 2012.

So how does your marketing team ensure that your brand is being prominently placed in search results and appropriately considered by consumers near your brand’s stores, franchises and other locations?

The first step is admitting that online visibility has become the most important ingredient in the local marketing mix. Using scalable, automated technology can help you overcome slower national competitors and smaller local competitors who lack marketing support. But with or without automation tools, you and your teams should consider the following initiatives as part of any local marketing effort.

1. Claim and optimize listings on the most widely used sites.

According to Google, 97% of consumers search for local businesses online. Google recently integrated Google+ and Google Places, making for a unified location where brands can ensure local visibility free of charge. Yahoo! Local and Bing Local offer similar complimentary listings, and claiming them can go a long way toward improving a brand’s national search engine footprint and helping its local businesses reach potential customers in their markets.

Always optimize these listings based on location, business names and categories, custom fields, and business descriptions, as well as by publishing and optimizing photos and videos of each location to increase your chance of creating true local engagement with customers.

2. Manage ratings and reviews and incentivize happy customers to share

Reviews have become vital to the success of national brands and physical locations, but exerting some control over this content and ensuring a consistent brand voice for each location can be tricky. It’s important that your teams focus on the fact that consumers and search engines love the authenticity of reviews, which can also be used to provide content for other marketing efforts, such as email newsletters. Take the time to put a comprehensive program in place to incentivize happy customers to share their positive experiences. It’s also important to ensure that your teams support individual physical locations, working with local staff to instill an effective review gathering and management program.

3. Leverage a comprehensive data distribution solution

Google, Bing, Yahoo!, Facebook, Foursquare, Twitter, Dex, Yellow Pages, and hundreds of other sites encourage businesses to submit their location information, not to mention the opportunities available in GPS and mobile devices. Your team can do this at scale and improve the accuracy of your information by implementing a data distribution system to ensure customers can find correct information about nearby physical locations, make contact and visit the correct address.

4. Performance measurement and reporting

It’s not always easy to secure the budget and resources necessary to effectively boost visibility for physical locations; so performance measurement and reporting should be part of every campaign. The right approach can provide insights to help continually improve ROI, ensure efforts keep pace with goals and help justify marketing investments over time.

Call tracking, interactive voice response, corporate reporting dashboards, automated monthly reports by location, marketing analytics integration, click tracking, video views, email clickthroughs/open rates and Facebook leads are just some of the ways your team can measure local engagement and ROI.

5. Localize content with automation

Managing content across a national brand and numerous locations can weigh on a marketing team and limit overall effectiveness. In fact, according to the CMO Council, 86% of national marketers plan to localize their strategy, but only 30% of marketers use local automation platforms (October 2011). A local marketing content management system (CMS) can provide regulated access to corporate, regional or local employees and partners to help you to spread the workload without sacrificing control.

Above all else, getting started matters most. Altogether ignoring the need to boost local visibility for your physical locations can spell doom for your brand even if it’s nationally recognized and beloved.

National brands have an opportunity to leverage locations to dominate local visibility and reach more customers. These five components should be part of any localized marketing strategy. Automation technology can help your team save time, scale the effort and support hundreds or thousands of physical locations.

Click here for a local marketing checklist.
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  #26  
Old 07-30-2012, 09:18 AM
Autumn O'Bryan Autumn O'Bryan is offline
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Default Top 12 Holiday Marketing Tips

Every year exhausted holiday shoppers are worn thin with too much to do. Every year holiday marketers are stretched to the limit with too much to do. They all say, "NEXT YEAR I AM STARTING THIS EARLIER!"

Summer is the season for formulating your cross-channel marketing strategy for the holidays. Explore these Top 12 Marketing Tips for the Holidays and learn:
  • How to assess which holiday programs worked/didn't work last year
  • Email/e-commerce tips (and examples of creative)
  • Mobile and social tactics that will help you reach more buyers

Download the white paper "Top 12 Marketing Tips for the Holidays."
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  #27  
Old 08-02-2012, 08:11 AM
Autumn O'Bryan Autumn O'Bryan is offline
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Posts: 459
Default What Are The 3 Most Important Things Businesses Need To Know About Social Media?

If I asked you: “What are the three most important things businesses need to know about social media?” What would you say? If one of the answers you gave was something like: “constantly and solely promoting one’s product”, then you probably have the wrong idea about how to use social media effectively.

Continue reading...
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  #28  
Old 08-10-2012, 04:31 AM
Autumn O'Bryan Autumn O'Bryan is offline
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Join Date: Jan 2009
Location: East Coast
Posts: 459
Default How to Increase Your Facebook Fans and Twitter Followers

You’ve just launched your Twitter and Facebook page. You’re excited to engage with thousands of fans and followers and possibly get a customer or two. Fast forward two months. You have 20 Facebook fans and 30 Twitter followers. Half of them are spam. You realize no one notices or cares that you’re on social media. Click to continue reading...
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  #29  
Old 08-15-2012, 07:35 AM
Autumn O'Bryan Autumn O'Bryan is offline
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Join Date: Jan 2009
Location: East Coast
Posts: 459
Default The Ultimate Guide To Creating Viral Content

All of us have witnessed the phenomenon of the viral video first hand. From the days of the Numa Numa guy on YouTube to the latest Volkswagen ad, we now know that there is value to be had if our content is viewed by large numbers of (hopefully interested) people.

But video is not the only kind of content that can go viral; there have been many blog posts, forum comments, infographics and images that have traveled virally too.

Every marketer understands the potential that exists with the internet, but creating content that travels virally is no easy feat; it depends on a large number of humans having a related emotional reaction to your content.

Many marketers have been quick to point out that it is impossible to “create” viral content and that virality is not a product in itself but an effect. A viral reaction to an image/blog post or a video can occur, but the content cannot be viral through its very nature.

But Is That True? Is It Possible To “Create” Viral Content?

Within this guide to making viral content, we will be covering the following:

What is virality and why do people share content?
Understanding, and then charming, your customers with your content.
Some case studies of past viral content.
A suggested process for making content that will be shared.
We will be using some academic studies, which include a variety of real life examples, and then blending these with a few creative ideas to try to give you as much clear guidance as possible.

This is not meant to be a step-by-step guide to creating content that will go viral. The aim is to discover if it is possible to plan and create content that will go viral and then give you some clear pointers on where to start. We cannot just give you a step-by-step guide as creating great content must be approached differently for every business.

The outcome should be that you have a clearer direction on where to take your digital marketing plan in order to get higher levels of engagement.

Read more...
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  #30  
Old 04-12-2013, 10:21 AM
mary@cnv.com mary@cnv.com is offline
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Posts: 423
Default Free eBook: 5 Ways to Optimize Your Business Online

When Business is your #1 Priority, we'll help make it #1 online.

From pie makers to pet groomers, we've helped businesses like yours find success online. To see how, download our free eBook, "5 Ways to Optimize Your Business Online," and learn the keys to effective search engine optimization.

When It comes to getting your business found online, our expertise is at your command. To learn more, give me a call at 800.781.0509 for a Free Web Consultation.
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