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Old 06-17-2013, 09:36 AM
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Default 2013 Google Plus Guide

Kissmetrics has just come up with a new 2013 Google Plus Guide. The first half is for authors (ie: bloggers and industry experts who write / create content) and the second half is for businesses.

Dave has been telling you all to join G+ at least as a business for a while now, and this new guide will show you why and how to do it step by step.

Also! Stay tuned to our newsletter this month and Dave and I talk about the new Google Penguin Update and SEO strategies, that sort of ties into the above.

Here is a big snippet from the guide. Please check out the entire post on thier site though to learn above authoring on G+ and see their images which illustrate what they are talking about.

Setting up Your Page

To create a Google+ presence for your business, you will need to create a page. To get started, select the type of page you are creating – local, product, brand, company, institution, organization, arts, entertainment, or other. Each will have a large variety of subcategories to choose from.
Except for the pages in the local category, Google+ page setup is similar to personal profile setup with a few nice variations. The biggest difference is that instead of having your employment, education, and location information next to your profile photo at the top, your page will have a link to your verified website.

Other notable differences include an expanded story section for different types of pages (such as Company, Mission, and Founded areas for companies) and a section for communities created by the page. Below the above shown areas are your Google+ page links and profile information.
If you want to give multiple people the ability to manage your Google+ page, you can do this by going to your Google+ page settings and clicking on Managers. There, you can add anyone who is following your page as a manager. Managers have limited access compared to page owners, but they can do the basics such as post content, edit circles, edit page information, and change the settings. Page owners and managers are not publicly listed on the page itself.

Getting Local

If you have a local business, you must have a Google+ page. Google+ took over Google Places, which means that if your local business had a Google Places listing, it’s now a Google+ listing. So when you attempt to create a page in the local category and enter your phone number, Google+ will find your local page and connect you to it. If your business isn’t on Google+ already, or formerly on Google Places, you will get to add a new listing for your business instead...

Planning Your Google+ Content Strategy

On Google+, you can post updates with text only, photos, videos, or links. Within your updates, you can mention other people and pages that you are following by typing their name after an @ symbol. You also can add hashtags to your Google+ updates to help them receive wider exposure.
One key thing to remember about your Google+ profile and page is that when they show up in search results, they will show your latest status update.... more info...

Building an Audience

Google+ is similar to Twitter in that you can follow anyone, they will be notified when you follow them, and they will have the option to follow you back. If they do not follow you back, you may not get to see or interact with any of their updates beyond the ones they make public. Here are some tips for building a following for your personal profiles and pages. Just use the dropdown menu at the top right of your Google+ screen to select the profile or page you want to use throughout Google+.
  • Add a Google+ badge to your website so people can follow you immediately.
  • Use the Google+ find people page to find connections from Gmail, past workplaces, past schools, and other services (for personal profiles only).
  • Use the Google+ search box to find people and pages with similar interests, follow them, and interact with their public updates.
  • Join (or create) and participate in Google+ communities (personal profiles and pages).
  • Occasionally share the link to your Google+ presence on other social networks to encourage others to follow you.
  • Include a link to your Google+ presence in your email signature and newsletter.
  • Leave reviews for local businesses to gain more local exposure. While you can leave reviews as both your personal profile and as your business page, reviews by your business page will not always be shown to the public or count toward the total number of reviews.
As you follow others on Google+, be sure to organize them in relevant circles, which are like friends’ lists on Facebook. You can target updates to people in specific circles on both your profile and your page. You can narrow the view of your newsfeed to specific circles. The better organized your circles are, the better your Google+ experience will be.

Using Google+ Communities

Participating in Google+ communities can be a terrific way to gain exposure for yourself and your business. The great thing is that unlike Facebook pages or LinkedIn company pages, you can use your Google+ page just like you would your personal profile to create, join, and engage in communities.
To join and participate in a Google+ community, simply select the profile or page you want to use, then search for Google+ communities on a specific topic.... more info...

Hanging Out

One of the most unique features available to Google+ users is Google+ hangouts. These are live video chats that you can create with up to 10 participants. You can hold private Google+ hangouts as online meetings, or you can stream live Google+ hangouts for an unlimited number of viewers to watch on YouTube... more info

Integration with YouTube

YouTube now allows you to use your Google+ profile to change the display name of your YouTube channel from your username to your real name. You can see the difference in the examples below.
more info....

Enhancing Your Website with Google+

The following are different ways you can integrate Google+ with your website.
Google +1 Button – Similar to the Facebook Like button, the Google +1 button allows visitors to your website to +1 a page. You can use it to get people to +1 your homepage or +1 individual product and content pages.
Google+ Direct Connect – This piece of code allows you to connect your website to your Google+ page. When people search for your brand, they will see your website along with your Google+ page at the top of search results.
Google+ Comments – This is similar to Facebook comments, but it’s on the Google+ platform. The option to use Google+ comments is available directly for people using the Blogger platform. WordPress users can install the Google+ Comments plugin to add this functionality to their blogs.
Exploring the Top Tools

Unlike Twitter and Facebook where you have a lot of management options with third party tools, Google+ has been very particular about which companies they work with. Fortunately, they keep a current list of supported third party management tools. So far, they all allow you to manage only your Google+ pages. These tools include well-known platforms like, HootSuite, Sendible, and Sprout Social.
Analyzing Your Results

Like any online marketing strategy, you will want to look at your analytics to make sure Google+ is both driving traffic and leading to conversions. Google Analytics Social Reports will help you track direct conversions; that is, traffic that comes to your website from Google+ and, within the same visit, converts. KISSmetrics can help you track a visitor from Google+ who converts on your website, regardless of whether they convert on their first visit or later.
You also can use analytics services like SumAll and Social Report to connect to Google+ along with other analytics programs and social networks to see your marketing data across multiple platforms in one place.

About the Author: Kristi Hines is a freelance writer, professional blogger, and social media enthusiast. Her blog Kikolani focuses on blog marketing for personal, professional, and business bloggers. You can follow her on Google+, Twitter, and Facebook.
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